Like so many things in this millennium, the face of first time car buying has changed. It’s no longer the fresh young teen anxious to get behind the wheel. Because of this shift, how people are going into a new vehicle purchase has transformed as well.
No longer seen as a necessity
Owning a car when a person turns 16 is no longer viewed as a necessity. Not just because it may be expensive to do so or that many younger potential drivers are waiting longer to get their license (which they are), but also because there are so many viable riding and driving options available today.
The potential first car buyer is piggybacking on the car that may already be in their home or carpooling with friends or renting from many of the online car rental sites around. Even Uber allows for leasing of their cars to those who do not own one or whose vehicle isn’t up to speed for Uber inspections. Therefore, with all of these options available to new drivers, the thought isn’t about the excitement of a first car but “who needs a car?”
With that in mind, when the time comes to actually purchase a first vehicle, buyers are now coming with more information at their fingertips. They seek a quality dealership in Orlando, because they’re looking for experts in their field and want to purchase from someone they know will follow through on their needs in the way they want.
For many people, this is the single largest purchase they’ve made to this point. There will be a lot of research done prior to going to a dealer in order to be armed when walking in the door. The Internet has created a great source for discovery. The possibility that a new car buyer knows exactly what they want prior to purchase is higher now than ever due to the ability to do their own extensive price shopping and brand research in one location.
And, yet, this is also a group who keeps their options open, because what may seem like a good idea is always one they are willing to rethink when faced with the actual proposition of purchase. They are savvy, and it’s not just age based. In today’s world, whoever is on the lookout for something new—Boomer, Gen X, Gen Y—is going to arm themselves with as much information as possible, which means working with a quality car dealership in Orlando is that much more important.
Personal vs. Intimate
At one time, going into a car dealership was expected to be overwhelming. It took several hours of negotiating, and was cloying and stressful. It’s what led to the advent of dealers who don’t haggle. However, there’s still a desire for a personal touch, which doesn’t mean being overly effusive or too intimate. It means using an established expertise to discern and recommend the cars that will best suit the buyer, because regardless of what they think they want, buyers have said they will happily shift their interest to something that feels more in line with what they ultimately are looking for—cost, function, reliability, upkeep, etc.—if they feel the dealer understands them and quickly reacts with strong suggestions.
Today’s buyers are waiting until they are older (which, in turn, may merely mean wiser and more informed) and more settled which makes them easier to work with than ever before, because when they say they are ready to buy, they really are.
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